Become the CEO of your own brand

Lady holding a cup

By Sam Makhoul

Your personal brand is what makes you unique and instantly recognisable, it’s a fact that people with a positive brand are more successful. Here are five tips to develop an inspirational brand.

1. Be Ridiculously Good At What You Do:

Most people talk about how good they are but the ones who let their work do the talking develop the best personal brand. Associate with people with a strong work ethic.

2. Live By Your Personal Values And Never Compromise Them:

Some values include:

  • Honesty
  • Humility
  • Humour
  • Patience
  • Generosity
  • Kindness
  • Fairness
  • Respect
  • Reliability

Let your words and actions reflect these values. It’s easier to live by your values if you hang out with people who share them.

3. Wear Clothes That Are True To Your Personal Style:

If you’re sporty by nature – dress that way, if you’re posh – dress classy, people will start to associate you with that style. The aim is to be comfortable with who you are. Nobody likes a fake; which means ignoring trends.

4. Keep Learning And Keep Developing Your Brand:

Every night I go home to be with Deepak Chopra, Steve Jobs, C S Lewis, Jim Rohn, Martin Seligman, Daniel Pink, Sir Ken Robinson, Anthony Robbins, Stephen Covey. I have read all of their books and each has shaped my personal brand in one way or another.

5. Be Original:

Oscar Wilde once said “be yourself. Everyone else is taken.” One of the great tragedies of life is that we are born into this genius, this originality, this authenticity, and yet the world beats it out of us.

Our parents and teachers, well-intentioned, say, “be like everyone else, talk like everyone else, think like everyone else, don’t be a disrupter.” As we grow through life there’s this resignation into mediocrity.

My advice to you is to find your hidden talents, not the talents of the person in the workstation next to you. Walk your talk, live your values and ask yourself, “how can I return to originality?”